Toshiba can't keep up with iPod shuffle demand Toshiba corporate vice resident Masashi Muromachi said Monday that his company is having trouble producing enough flash memory chips for Apple's iPod. "When it comes to the supply-demand balance we are currently unable to satisfy all customer demands," Muromachi said, noting in particular the launch of the iPod shuffle. "Demand created by this new device is so vast that our current capacity can in no way meet [Apple's] needs," he said. Muromachi said Toshiba plans to boost spending on semiconductors by 13 percent this year in an effort to expand output of flash chips. He also said the company would move forward the production schedule at a new flash memory plant owned jointly with SanDisk.