interesting article on markus fiend (dude who made plenty of fish). dude seems like a WoW type guy but there was a good take away message in the article: if your competitors are offering paid serviced (match.com) - you should offer free service and make it gain in popularity. This way - you can put advertisements on your site and attract people such as match.com to your site so they can get your free users to sign up for their paid service. Unfortunately INC doesn't post articles on their site but if i can find it online i'll post it up. What you guys think? i thought it was an interesting strategy.