By Robert Farago October 2, 2009 I recently received an email from the now bi-weekly AutoWeek offering me a FREE YEAR! “Now, for a very limited time, you can take advantage of our lowest rate ever. For just $19.95, you can enjoy TWO YEARS (52 issues) of your favorite magazine! That’s 90% off the retail rate–just 38¢ per issue!” Despite “bi-weekly race results, news straight from the auto show floor and unbiased editorial reviews,” I’m holding out for the last 10 percent discount, and the removal of the two-year requirement. That’s not as strange as it sounds; we’re getting reports that Car and Driver subscribers are getting the buff book long after they’ve let their subs expire. Subscription income sacrificed on the Alterman of advertising? Perish the thought! Meanwhile this from Automobile: “An exclusive limited-time offer has been reserved for you from Automobile Magazine. Through October 9, you can get a full year of Automobile for only $10! That’s $49.88 off the cover price – an 83% savings!” Clearly, these guys are toast. The question is, what, if anything will replace them? Personally, I think it’s the ideal time to start a new car magazine; one that redefines the genre with coffee-table compatible paper stock, world-class photography and scintillating, insightful reviews and features (a la The Rodders Journal). Or is it time to stick a fork in the whole car mag thing?