Acura RL = FLOP

Discussion in 'OT Driven' started by TriShield, Feb 23, 2006.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    First Honda's Ridgeline (the oh-so-sweet truck darling of the US media, ha ha) and now this.

    Acura concludes slow-selling RL flagship needs help

    [​IMG]

    By KATHY JACKSON | AUTOMOTIVE NEWS
    Published 02/21/06, 10:02 am et

    ORLANDO, Fla. -- When Acura redesigned its flagship RL in 2004, it loaded on the goodies: all-wheel drive, navigation system, 10-speaker stereo and radar that warns drivers of an impending crash.

    It has a price tag to match: $49,915 with shipping, about $6,000 more than the previous-generation RL.

    Oops.


    Now Acura has concluded that its slow-selling flagship needs help.

    The division is considering a lower-content version of the car, some dealers say. Sales chief Dick Colliver told Automotive News that the RL's content will change next year but gave no details. He acknowledged that the RL "hasn't performed to expectations."

    The RL lacks a V-8 engine, an amenity expected by many luxury buyers.


    "It's at a price point in foreign territory for us," Mike McGrath, chairman of the Acura dealer council, said at the National Automobile Dealers Association convention here. "Maybe Acura doesn't have the brand image" to sell a vehicle at that price.

    McGrath said the dealer council has recommended a model with less content. "It only comes one way: loaded," he said. "We need something in the low to mid-40s."

    The redesigned RL was introduced in October 2004. In 2005 it substantially outsold the previous-generation model. But sales have slipped. In the four months ending January 31, Acura sold 4,899 RLs, down 25.6 percent year-over-year.

    [​IMG]
     
  2. herpes

    herpes OT Supporter

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    they are nice though.. i admit
     
  3. Buzz Killington

    Buzz Killington nunc fortunatus sum

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    You are not Trishield.
     
  4. GReddy EX

    GReddy EX Guest

    Hey, maybe if they'd copy Toyota's approach (Like I've been preaching for 3 years now), they'd be doing well :mamoru:

    Lexus is a YOUNGER brand with a more premium product. Acura should be AHEAD of Lexus, yet they FAIL.

    Even more proof that Toyota > * :wiggle:
     
  5. GlassUser

    GlassUser send an email not a pm OT Supporter

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    That's a nice car, but not worth fifty grand.
     
  6. GlassUser

    GlassUser send an email not a pm OT Supporter

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    I'm sorry.
     
  7. TriShield

    TriShield Super Moderator® Super Moderator

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    You are in a small, and elite group. :o
     
  8. That car goes head to head with the Infiniti M45 correct?
     
  9. Light Speed

    Light Speed Guest

  10. Jeebus

    Jeebus Well-Known Member

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    nice car but a flagship needs to be a v8
     
  11. It a good car :dunno:
     
  12. TriShield

    TriShield Super Moderator® Super Moderator

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    I are joking, lol
     
  13. TriShield

    TriShield Super Moderator® Super Moderator

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    I see many things here, but I've never seen an RL on the streets. Never. I kind of forgot they even existed until I came across this story.
     
  14. Hyperite

    Hyperite Vagina Junction OT Supporter

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    :wtc: I like the RL :dunno:
     
  15. GlassUser

    GlassUser send an email not a pm OT Supporter

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    that's a good point
     
  16. RedVVing19

    RedVVing19 Steve Yzerman > Hockey

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    dont forget, every vehicle honda makes is the best car eva v.hondafanboys
     
  17. Your truck wishes it had a V8 :noes:
     
  18. Light Speed

    Light Speed Guest

    its the best sedan in the market for its price.
     
    Last edited by a moderator: Aug 31, 2006
  19. Lokey

    Lokey OG Lurker

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    It's too bad... I've heard it's an amazing car. A friend of mine was looking seriously into getting one. Problem is... it doesn't have the V8 so no one takes it seriously enough as a luxury sedan, and it's too luxury and not enough sport for the sport crowd to care. It's kind of stuck in the middle, but if I had the cash I'd buy one. If you had the cash I bet you could walk into an Acura dealer and get it relatively cheap.
     
  20. RedVVing19

    RedVVing19 Steve Yzerman > Hockey

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    You might not be a fanboy, but OT sure has a lot of them
     
  21. :noes:
     
  22. Firewall97

    Firewall97 Heeeeeeeeeeeeeeeeeeeeee

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    tegs > rl

    :o
     
  23. PlasticPants

    PlasticPants OT Supporter

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    :gtfo:

    Anyway, it's a nice car just WAY too expensive.
     
  24. Inti

    Inti OT Supporter

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    magazine opinion
     
  25. sablehonda

    sablehonda New Member

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    So much ignorance in this thread.
     

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