2009 Lincoln MKS

Discussion in 'OT Driven' started by August Burns, Nov 14, 2007.

  1. August Burns

    August Burns New Member

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    LOS ANGELES, Nov. 14, 2007 – The all-new 2009 Lincoln MKS full-size luxury sedan debuts today, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market.

    Unveiled at the Greater Los Angeles International Auto Show, the new Lincoln flagship is designed to help fuel Lincoln’s growth by attracting new customers.

    “Lincoln has reestablished itself as a quality and design leader with award-winning products like the Lincoln MKZ, MKX and Navigator,” says Mark Fields, Ford Motor Company’s president of The Americas. “With the Lincoln MKS, we are raising the bar even higher with unparalleled amenities and performance, and a price that should be irresistible to luxury customers.”

    The New Lincoln Flagship: A Strong Contender in the Luxury Sedan Segment

    The Lincoln MKS is a full-size luxury sedan aimed at bringing new and younger buyers into the Lincoln fold. Not traditional luxury buyers who shop based on name and price tag alone, Lincoln MKS customers are under 50 and value beautiful modern design, more fuel efficiency and good value.

    Pricing for Lincoln MKS starts at less than $38,000, a strategic move aimed at attracting new customers to the brand. Many will be first-time luxury buyers, with a significant number expected to migrate from imports. In fact, up to 60 percent of those buying the luxury sedan are expected to be new to Lincoln.

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    “We’re playing to win with the Lincoln MKS, especially in California, where more luxury vehicles are sold than anywhere else. We will do so by offering confident, understated, respectful luxury – not something that will go out of fashion in a year or two,” said Mike Richards, Lincoln General Marketing Manager. “We’re also making an extra effort to reach out to African American and Hispanic buyers who want and deserve luxury in their lives, in part, through new marketing relationships with artists Common and Juanes.”

    Juanes, a 12-time Latin Grammy award winning artist, will help introduce SYNC, which is standard on Lincolns and widely available on Ford and Mercury products, to the Hispanic market. Juanes was recognized by Time magazine as one of the “100 Most Influential People in the World” for his belief in the possibility of social change through music.

    Common, an accomplished musician, children’s author and actor, will represent Lincoln beginning in 2008. The partnership will feature multiple levels of advertising, marketing and promotional activities between Lincoln and Common’s wide-ranging businesses and his community service program. Common is currently appearing in the Russell Crowe and Denzel Washington in the Ridley Scott-produced film American Gangster.

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    Consumers can visit www.lincoln.com to build and price their ideal Lincoln MKS and place their order at their local Lincoln dealer immediately.

    To be built at Ford Motor Company’s Chicago Assembly Plant, the Lincoln MKS will begin arriving in Lincoln showrooms next summer.

    Loaded with Convenience and Technology: Lincoln MKS offers unprecedented amenities

    The Lincoln MKS offers a suite of technologies and features not found on other luxury sedans. They include:
    • SYNC, a hands-free, voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities.
    • THX®-certified audio system with 5.1 Surround Sound, SIRIUS Travel Link™ and Voice-Activated Navigation, which provides superior sound quality – plus real time traffic updates, movie listings, Doppler radar weather forecasts and even directions to the closest local gas stations with the best prices.
    • Lincoln’s Next-Generation Keypad, which uses heat-sensing technology to bring alive the keypad of LED backlit numerals embedded in the driver side B-pillar. The driver enters a five-digit code to unlock the vehicle.
    • EasyFuel™ Capless Fuel-Filler System, a customer convenience that helps reduce evaporative emissions that create smog and global warming. When fueling is completed, and the nozzle is removed, the system automatically seals shut.
    • Adaptive Cruise Control (ACC), which allows the driver to set the car’s speed and maintain that speed without using the accelerator pedal. The radar-based system also can monitor the vehicle in front (up to 600 feet) and adjust the speed of the Lincoln MKS to keep it a safe distance behind the lead vehicle. Four settings accommodate different driving styles.
    • Intelligent Access with Push Button Start, which is a first for Lincoln and allows the driver to enter the Lincoln MKS and start the engine without using a key. Drivers simply carry the special fob as they approach the vehicle, touch the keyless entry pad on the B-Pillar, open the door and with the brake pedal engaged, start the engine by pushing a button.
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    • Adaptive Headlamps with Automatic High Beams and Standard High-Intensity Discharge (HID) lamps, which enhance nighttime visibility by illuminating more of the road and reducing glare from oncoming traffic. Sensors monitor vehicle speed and steering wheel input engaging electric motors that pivot the left headlamp up to five degrees and the right headlamp up to 15 degrees to increase the driver’s field of vision. Plus, automatic high beams switch to high intensity when no other vehicles are detected.
    • Rain-Sensing Wipers, which are moisture-activated and programmable.
    • Forward Sensing System, which determines how close front objects are while parking.
    • Rearview Camera System, which is mounted beneath the Lincoln Star on the decklid and activated when the vehicle is shifted into reverse, giving the driver a view of what’s behind the vehicle. The system works in conjunction with the vehicle’s reverse sensing system and uses the navigation screen as a display.
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    The Lincoln MKS is the first vehicle to embrace Lincoln’s new design DNA.

    “Every element of this luxury sedan reflects the culture of Lincoln – from its well-proportioned athleticism to the design cues we have painstakingly developed, modernizing the best elements over time,” says Peter Horbury, executive director of Design for The Americas.

    Its most striking exterior design feature is its double-wing grille, which sweeps up into the jewel-like headlamps, wrapping around the front fascia and forming a sharp crease that defines the high beltline. A subtle kick-up over the rear wheel calls back cue found on many classic Lincolns. Strong shoulders, dramatic C-pillars, clean body sides, a tall rear deck and large wheels and tires lend the Lincoln MKS a confident stance.

    Modern luxury carries through inside, as well. Space is abundant, with a class-leading interior package. In fact, the MKS has the largest rear cabin in its class in every important dimension, including head, leg and shoulder room. And Lincoln tends to passengers’ comfort with standard heated rear seats, an overhead skylight and a sun shade for the backlight.

    Its interior is sleek. For instance, the Lincoln MKS’s symmetrical instrument panel has fewer break lines than other luxury vehicles. The flow-through center stack is clean and uncluttered, with an information screen integrated at the top. The large center console has a split, two-piece, padded upper section. Each section slides forward individually to form an armrest.

    “Luxury buyers still expect rare beauty, but today, they also seek authenticity,” Horbury said.

    “This is space Lincoln can rightfully reclaim, given the design of our vehicles and the way we’ve chosen to adorn the MKS with the finest real leathers, rare woods, real aluminum and chrome accents – in a more environmentally responsible way.”

    For example, the leather used for the seats is perfected with vegetable dyes and a chromium-free tanning process to create the softest leather ever used in a Lincoln.

    It is supplied by Bridge of Weir Leather, the same company that provided hides for the Ford Model T and the iconic Continental Mark II, as well as the Concorde, the Queen Elizabeth 2 and the Burj Al Arab, the world's first 7-star hotel.

    Ebony wood used for some models is reclaimed from furniture makers and others sources, offering a rare wood with minimal environmental impact. Also offered is Olive Ash, a wood with a distinctive grain pattern created when the roots of two trees grow together.


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  2. Toxicity

    Toxicity New Member

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    My av is so small you can't see it!
    That interior is sex, the instruments remind me of audi for some reason
     
  3. Mint Berry Crunch

    Mint Berry Crunch Active Member

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  4. Somatic

    Somatic OG Lurker ftw

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    Engine specs???
     
  5. Corz

    Corz ha ha! snikt

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    3.0 V6 FWD :mamoru:
     
  6. Drewski

    Drewski New Member

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    same steering wheel buttons as the Fusion, F150 and pretty much every other new Ford lately. my old company must be makin a mint :rofl:
     
  7. August Burns

    August Burns New Member

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    :ugh: ugh no

    "3.7 270 horsepower and 265 lb.-ft. of torque and is mated to a 6-speed automatic transmission."

    AWD is also a option

    a
    Twin Force 3.7 will also be available later on.
     
  8. August Burns

    August Burns New Member

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    The full-sized sedan will be initially launched with FWD, but will offer AWD as a cost option (and a turbo gas engine with direct injection), and will start at $37,985. That price, Mark Fields was sure to tell us, is $5,000 less than a Cadillac STS V6. Even fully optioned, the MKS won't touch $50,000, which puts it at $5,000 under a similarly-equipped Lexus GS350 and Acura RL.
     
  9. art_VW_shark

    art_VW_shark OT Supporter

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    in for sport version of turbo
     
  10. Supernoma

    Supernoma servus publicae OT Supporter

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    Someone should tell Ford to rotate the engine 90°, 38K for FWD is nuts.
     
  11. Priest Tango

    Priest Tango Custom User Tits

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    wow thats actually nicccce
     
  12. Toxicity

    Toxicity New Member

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    My av is so small you can't see it!
    Oh and really really volvo-esque interior
     
  13. art_VW_shark

    art_VW_shark OT Supporter

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    nah...
     
  14. Toxicity

    Toxicity New Member

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    My av is so small you can't see it!
    Trust me man i was at the dealership getting my car fixed today, sat int he new s80. They are so similar inside in style you'd crap your pants. Couldn't find a very good pic.
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  15. TriShield

    TriShield Super Moderator® Super Moderator

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    Lincoln TL with a 1970s interior
     
  16. amill94

    amill94 OT Supporter

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    :werd:

    I was liking everything about the car until I saw the last pic. Ford has the absolute shittiest interiors of all car manufacturers. GM stepped it up with their newer cars...why can't ford. It's better than previous models, but the radio and center console are horrible.
     
  17. art_VW_shark

    art_VW_shark OT Supporter

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    the interior materials aren't good but the design is solid. I like how a wood bar seperates the nav screen and everything below. the car needs FAR more wood than flat plastic, but the design is fine
     
  18. Priest Tango

    Priest Tango Custom User Tits

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    20" optional factory wheels....nicccce
     
  19. art_VW_shark

    art_VW_shark OT Supporter

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    black marketing
     
  20. Axles Of Evil

    Axles Of Evil New Member

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    ehh... its not bad. but if i were picking between this and a caddy. its caddy all the way
     
  21. Mjolnir

    Mjolnir WHM6D > *

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  22. August Burns

    August Burns New Member

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    whats wrong with the interior? If you want something to laugh about lets look at the sts interior.
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  23. art_VW_shark

    art_VW_shark OT Supporter

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    all in all that's the nicer interior. design narrowly goes to ford, materials by far go to caddy
     
  24. High Voltage

    High Voltage Guest

    i wonder if they will be having any super lease special on these like they did on the MKX.
     
  25. art_VW_shark

    art_VW_shark OT Supporter

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    dude, remember it's still :ford:
     

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