WEB 1st Adsense Campaign, success?

Discussion in 'OT Technology' started by Comtrad, Feb 29, 2008.

  1. Comtrad

    Comtrad Guest

    1st Adwords Campaign, success?

    So I did my first adwords campaign for our companies website. I was curious as to if it's a real success or not. We made gross profit off of it, so I know that is a success at least.

    Total Spent - $500
    Total Impressions - 434.8k
    Total Clicks - 474
    Total Conversions - 5
    CTR - .1%
    Avg. CPC - $1.05
    Conv. Rate - 1.05%
    Cost/Conv - $96.96

    Total Gross Profit - $495
     
    Last edited by a moderator: Feb 29, 2008
  2. Robb

    Robb Guest

    I would say so
     
  3. 2ofdem

    2ofdem OT Supporter

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    almost a 100% ROI not too many people would complain about that.
     
  4. 2ofdem

    2ofdem OT Supporter

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    1/1000 Click rate isnt too bad
    1/100 conversion rate is great.
     
  5. TurkeyChicken

    TurkeyChicken New Member

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    now what you should do is set up a script to randomly replace the company adsense with your personal adsense about 1/20th of the time.

    profit :hsughno:
     
  6. Robb

    Robb Guest

    good idea :rofl::bigthumb:

    pennies in the jar...
     
  7. Comtrad

    Comtrad Guest

    oops, put adsense, meant adwords
     
  8. TurkeyChicken

    TurkeyChicken New Member

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    ah, ok. that changes things a bit :o
     
  9. pkr

    pkr Guest

    For what website?
     
  10. Comtrad

    Comtrad Guest

  11. pkr

    pkr Guest

    Oh word. I was thinking you were talking about one of your personal sites.
     
  12. :|

    :| Guest

    copy of your advertisements etc?

    also see if you can track those customers and see if they make repeat sales
     
  13. Yuppy

    Yuppy Have a seat right there....

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    you also had an ad on OT though right?
     
  14. biawokauns

    biawokauns New Member

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    that CTR is terrible, industry average is ~1% (but your conv rate is average)

    you should do some a-b testing of your ads, keyword expands, and see if you cant get your CPC down. what terms are you buying for?

    are these content placement, or search?
     
  15. Comtrad

    Comtrad Guest

    no, i did that on my personal site
     
    Last edited by a moderator: Feb 29, 2008
  16. Comtrad

    Comtrad Guest

    I did a few different ones to see which would work. One stood way out above the rest from the beginning and I paused the others as they weren't getting clicks.

    Here is the ad I went with (I know I need more variations, but this was a test run)

     
  17. Comtrad

    Comtrad Guest

    tons of variations of networking cables. This market is completely saturated for keywords.

    both content and search.
     
  18. symptic

    symptic I run companies

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    I think you could be saving a lot of money per conversion. Keep tweaking the campaign to get higher CTR, and as a result lower minimum bids.

    A good AdWords campaign gets 1-2% CTR minimum.
     
  19. Comtrad

    Comtrad Guest

    Ok, thank you for the input as to where it should be at to be considered good. So even though we made money, we could make more. Good to know, and I will work on it this coming month and hopefully raise all the #s (except cost/conv.)
     
  20. symptic

    symptic I run companies

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    Find me on AIM and I'll shoot you some literature that might help. :bigok:
     
  21. arpz

    arpz New Member

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    Question: What affiliates/programs did you use on your Comtrade site to make money from Conversions? What did people buy from your landing page that made you money?

    Newbie SEMer
     
  22. symptic

    symptic I run companies

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    Comtrade is his retail business.
     
  23. arpz

    arpz New Member

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    Duh... :o
     
  24. Comtrad

    Comtrad Guest

    will do later today. thanks
     
  25. Comtrad

    Comtrad Guest

    Comtrad cables is the company I work for and we do e-commerce for networking cables.
     

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