1 Year Later - 100,000 Chrysler LX Cars Produced - Hemi Badge Redesigned

Discussion in 'OT Driven' started by TriShield, Apr 8, 2005.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Owners of vehicles with Chrysler's Hemi V-8 want a better way to flaunt their status symbol.

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    The 2006 Dodge Charger flaunts the new Hemi badge.

    By Bill Visnic
    WardsAuto.com, Apr 7 2005

    AUBURN HILLS, MI - For the nearsighted, or those simply eyeing a Chrysler Group vehicle and uttering the classic question, “That thing got a Hemi?” the company's got help: The Hemi badge is getting bigger.

    All 2006 Dodge and Jeep vehicles powered by the overwhelmingly popular Hemi V-8 will wear prominent new “Hemi” exterior badges roughly twice the size of the current emblem, says Burke Brown, chief engineer-Chrysler 300 and Dodge Magnum.

    Engine badging is gaining increasing importance in some market segments - and the new Hemi badging, says Brown, has been up-sized at the request of customers who say they'd like to make it a little easier for the world to know their vehicle is powered by the hottest engine in the business.

    The new extrovert 2006 Hemi badge - already evidenced on the 2006 Charger unveiled in January at the Detroit auto show - is nearly identical to that found on the 1971 Dodge Challenger muscle car, says Brown
    .

    Chrysler also says owner requests for Hemi emblems on the new Grand Cherokee led to a recent decision to attach the Hemi badge to Jeep products.

    Meanwhile, Brown says the 100,000th LX-platform car left Chrysler's Brampton, Ont., Canada, assembly plant this week carrying a Hemi V-8 with the fuel-saving Multi-Displacement System cylinder-deactivation technology.

    Brown says since MDS' launch last fall, the technology has helped consumers save more than 8 million gallons (30 million L) of gasoline and around $15 million, assuming an average gasoline cost of $1.86

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  2. TriShield

    TriShield Super Moderator® Super Moderator

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    Success. :cool:
     
  3. SlowNegative

    SlowNegative Her name is Rio

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    I think Chrysler has the most interesting designs (as a whole) of any domestic manufacturer.
     
  4. BenFer

    BenFer I've seen bigger OT Supporter

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    marketing in action. :bigthumb: prettymuch any car with dual overhead cams and 4 valves per cylinder is a Hemi :coold:
     
  5. Trouser Trout

    Trouser Trout OT Supporter

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    Nice to know it was worthwhile, yes? :rofl:
     
  6. TriShield

    TriShield Super Moderator® Super Moderator

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    The gamble on RWD is paying off. :o
     
  7. Trouser Trout

    Trouser Trout OT Supporter

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    Absolutely. The only manufacturer that will take a chance.
     
  8. tobagator

    tobagator But see drugs and plastic thugs, ain't gon change

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    reminds me of when i saw after market vr-4 stickers for the 3000gt. I guess i just don't understand status, but then again i drive an eclipse
     
  9. anjego

    anjego Invading your economy!

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    i bet most owners don't know what a 'hemi' engine actually is, though :o
     
  10. mucky

    mucky .

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    Technically, Chrysler isn't a 'domestic' anymore. :run:
     
  11. TriShield

    TriShield Super Moderator® Super Moderator

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    It's a Chrysler brand name, and only Chrysler makes Hemis. That's like saying any small 4x4 with a removable top is a "Jeep" or referring to Pepsi as Coke.
     
  12. ssmobin

    ssmobin sup fam

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    Thats dumb.

     
  13. MrBonus

    MrBonus Et Tu, Brute?

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    The fact that RWD is a gamble makes me hate the majority of US consumers.
     
  14. BLoG

    BLoG Scented Meat

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    rhysler :mamoru:
     
  15. MrBonus

    MrBonus Et Tu, Brute?

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    Hey, buttercup.
     
  16. HemiTurbo

    HemiTurbo '::04 Hemi Ram::'

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    ewww a Hemi...gay
     
  17. BenFer

    BenFer I've seen bigger OT Supporter

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    thats what I mean, its a name, not a feature, but it sells cars.
     

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